When it comes to cigarettes, there are many brands and varieties to choose from. As a smoker, I have tried my fair share of different cigarettes, and one brand that has caught my attention is Esse. With its sleek packaging and bold claims of being “revolutionary,” Esse cigarettes have become popular among smokers in Australia. In this article, I will delve deep into the world of cigarettes, focusing on Esse and what makes it stand out from other brands in the market.
First off, let’s talk about the tobacco industry in Australia. As most of us know, smoking is a prevalent habit in the country, with an estimated 2.6 million adults reported to be smokers in 2016. The government has heavily regulated the tobacco industry, implementing strict laws and regulations to curb the use and sale of cigarettes. These laws include plain packaging and graphic health warnings on cigarette packs, increasing taxes on cigarettes, and banning smoking in public places. These regulations have drastically reduced the number of smokers in the country, resulting in an increase in demand for cheaper and lower-tar cigarettes like Esse.
So, what exactly are Esse cigarettes? According to the manufacturer, KT&G, Esse is a “super slim” cigarette, which uses “nanocap technology” to deliver a smoother and richer smoking experience. They claim to have lower tar and nicotine levels compared to other brands. The brand was first introduced in the South Korean market in 1996 and has since expanded to over 30 countries, including Australia. They come in various flavors such as Fresh, Menthol, and Superslim, catering to different preferences of smokers.
One major factor that sets Esse apart from other brands is its packaging. Esse cigarettes come in a sleek and modern design, with a metallic sheen that gives it a luxurious feel. The pack itself is compact and slim, making it easy to carry around. The branding is minimal, with the brand name and flavor prominently displayed. This packaging appeals to younger smokers, who are drawn to the modern and trendy aesthetic.
But, what about the taste? Esse cigarettes claim to have less tar and nicotine than other brands, which can be appealing to health-conscious smokers. However, the taste of the cigarettes itself can be subjective, as it ultimately depends on personal preference. Some smokers have reported a smoother and less harsh experience compared to other brands, while others have not noticed much of a difference. However, it is worth noting that Esse has been awarded the “Brand of the Year” in the Korea Tobacco & Ginseng Expo, further cementing its popularity among smokers.
Now, let’s talk about the price. As mentioned earlier, the tobacco industry in Australia is heavily regulated, resulting in higher prices for cigarettes. However, Esse is relatively cheaper compared to other premium brands like Marlboro or Camel. This lower price, combined with the sleek packaging and perceived reduction in tar and nicotine levels, has contributed to its popularity among smokers in the country.
It is also worth noting that Esse cigarettes are not without controversy. As a smoker, I am aware of the health risks that come with smoking, and Esse’s claims of being “revolutionary” and having lower tar and nicotine levels can be misleading. The nanocap technology used in Esse cigarettes is still under scrutiny, with some experts claiming that it does not significantly reduce the harm caused by smoking. In fact, some critics have called out the brand for their marketing strategy, which seems to target younger smokers. The use of the word “Fresh” and the modern design of the packaging can give the impression of a “healthier” and more fashionable cigarette, which can be dangerous for impressionable teenagers.
In conclusion, Esse cigarettes have definitely made a mark in the Australian market, appealing to a specific demographic of smokers with its packaging, taste, and price point. However, it is essential to remember that smoking, regardless of the brand, is hazardous to our health. As much as possible, we should aim to quit this harmful habit and prioritize our well-being. For those who still choose to smoke, it is crucial to be aware of the risks and to make informed decisions about the cigarettes we choose to smoke. While Esse may have its merits, it is always best to err on the side of caution.
In the end, the choice of what cigarettes to smoke is entirely up to us as individuals. Esse cigarettes may be popular and have their unique selling points, but let us always remember that our health should be our top priority. And if you do choose to smoke, always make sure to do it responsibly, following the laws and regulations set by the government. Stay safe and informed, dear readers. Thank you for reading this article on Esse cigarettes in the context of cigarettes in Australia. Stay tuned for more informative pieces on various topics here on our website! Esse Cigarettes are just one small part of the bigger picture when it comes to cigarettes in Australia, and it is essential to consider all aspects before making a choice.